One-percenters worldwide are hiring everyone from Beyoncé to Sugar Ray’s Mark McGrath to play their homes, parties, or weddings. Experts say the trend is just getting started. By David Browne, Rolling Stone

“Some artists are more selective and want to know all about who they’re performing for, more so for the private events,” says Adam Grayson of the talent booking agency GrayRock Entertainment, which helps arrange for musical acts to play for clients. “They’re not going to just blindly go into something, and often they do want to know the politics. Some don’t care, some do.”

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