Adam Grayson started GrayRock Entertainment, Inc.in 1995. His passion for music and entertainment began at a very young age in his hometown of Woodstock, NY., a town famous for embracing music and art. A graduate of Boston University’s School of Management, Adam had initially planned on pursuing a career in the record industry (the business end of it) and while pursuing that goal, a chance meeting introduced him to the world of corporate/private events. Shortly after, Adam was working with a company that specialized in producing customized theme events and providing headline talent. In a short period of time, he was coordinating events such as the post Grammy parties for Sony Music (in both Los Angeles and New York), Corporate recognition events for Smith Barney in New York, Arizona and Florida, and booking celebrity talent for companies such as Wells Fargo in California and Kraft Foods in New York. What Adam loved best was booking the celebrity talent and handling the logistics associated with the various acts. Within a few years, GrayRock was launched with the main emphasis on celebrity talent. Adam prides himself on offering the highest level of service that truly is 24/7 and he’s fanatical about promptly returning phone calls and replying to emails. He is absolutely passionate about what he does and feels very fortunate that the majority of GrayRock’s business is via word of mouth and repeat clients.
Director, Natasha Baron, has been in the entertainment industry most of her life. A Graduate of Point Park College, in Pittsburgh, Pennsylvania, Natasha went on to generate a successful performing career including music tours, videos, industrials, feature films and Off-Broadway. Natasha enjoyed a successful career as the Dance Team Director for the New Jersey Nets and worked along side the Game Operations Director to create opening night productions and in game entertainment presentations. Alongside her performing career, she became an internationally recognized dance instructor and was based out of world – renowned New York City dance Studios: STEPS- On Broadway, and Broadway Dance Center. Her teaching career gave her the opportunity to travel internationally as well as across the United States, while devoting her time to students of dance. Although performing and teaching were her passion she now takes pride in focusing her talents as an entertainment provider. From securing Name talent to customized choreographed productions- she is dedicated to hiring the most professional talent on and off the stage. Her passion, great care in details, focused direction, and the ability to implement the details planned while bringing the client’s vision to life is what makes her stand out.
Amy Dougherty began her entertainment career work with Natasha Baron as a member of the New Jersey Nets dance team. She went on to perform for MTV, VH1, in films and commercials, and on television, as well as touring with multiple performing artists before moving behind the scenes where she began planning events. In this capacity, she gained extensive experience coordinating talent inclusive of headliners, bands, dancers, DJs, etc. Simultaneously, she now has an established career inFashion where she has worked with well known designers such as Norma Kamali, Cynthia Rowley, and currently Anna Sui. Amy’s diverse background and extensive experience has made her an integral part of the GrayRock team.
As a ten year veteran of the Radio City Rockettes, Jacey understands first hand that dedication and team work are powerful tools in all situations. Jacey has worked as a freelance talent coordinator for Viacom, NBA entertainment, and One Foot Productions. Jacey has worked on such Iconic events as The Tony Awards, MTV Music Awards, MTV Movie Awards and The NBA All Star Game to name just a few. When Jacey is not lending her skills to Gray Rock Entertainment, she can be found at Jane DO, an all women’s fitness studio chain that she co-founded in 2014.
Karla Cavalli was born in Southampton, England and raised in N.Y.C. After earning a Bachelor of Arts in Journalism from Fordham University, Cavalli became a professional dancer she toured internationally , danced in music videos, performed in the renowned annual fundraiser ‘Broadway Bares’ as well as various sports leagues including the NBA, NHL ad XFL. Cavalli proudly holds the title as Miss New York USA 2002 and top-12 finalist of Miss USA competition that same year.
Cavalli has worked as a host, actress, writer and producer on various shows for such outlets as Travel Channel, E!, CBS, NBC, Outside TV, Resort Sports Network, Style Network, AOL and The Huffington Post. As host of Travel Channel’s “Planet Primetime,” she earned an Emmy Nomination for Outstanding Travel and Adventure Series. Cavalli’s expertise also includes extensive experience in fashion styling. As an assistant to the world’s most famous celebrity stylists and her independent work Cavalli dressed some of the biggest A-list stars including Will Smith, Carson Daly, Rainn Wilson, Kid Rock and Jay Z. Cavalli has put red-carpet looks together for Rihanna, Kerry Hilson, Ciara, Rachel McAdams and Kristin Bell.
As a Grayrock Entertainment west coast team member Karla lends her extensive portfolio of show business savvy as on location talent management liaison.
Brenna Klingler is an entertainment professional with nearly a decade of experience in New York City and Los Angeles. Starting her career performing as a professional dancer, she has now focused her talents on running the show behind the scenes. Brenna has worked with talent on regional, national, and international stages, ranging from private parties to televised events for the NBA, MTV, VH1, and more. She is sure to bring the perfect blend of fun and professionalism to any occasion, and is thrilled to be a part of the GrayRock team.
Andrew is an award winning twenty-plus year event professional specializing in producing and managing unique live events and media for major corporations worldwide. Andrew’s strengths include partnering with clients to quickly uncover project objectives and needs, evaluating and recommending solutions, and assembling his network of extensive resources to produce one-of-a-kind experiences. He has the unique ability to calmly manage projects with superior results that exceed clients’ expectations. Andrew has produced major events for a diverse range of clients including T-Mobile, Google, Samsung and Rodan + Fields.
Jimmy Vali, NYC born, MA raised, has been a musician and entertainer all of his life with resume credits as a studio musician for jingles, films and commercials and as a drummer for live performances. Jimmy continues to be a talent on stage with his bands Uptown Mix and Jimmy Vali Orchestra. His entertainment company, Vali Entertainment Events, provides superior music entertainment for celebrity clients, luxury weddings and private events across the USA and globally. As a team member with GrayRock Entertainment, his experience on stage as a performer and behind the scenes in production gives a perspective to see the whole picture and in turn provides a clear plan when preparing for an artists performance. His extensive relationships in the business gives him the ability to include some of the best collaborating team members to enhance the GrayRock Entertainment team.
Alexa is currently a student journalist at Northeastern University studying human services and journalism. Alexa has published articles about a variety of topics including concerts, artists, TikTok talents, TV & book reviews, profile pieces, small businesses, LGBTQ rights, mental health, and community events.
Alexa assists with client pitches by creating content and video footage. She is leading GrayRock’s press initiative which includes collecting media clippings and one-on-one interviews with select performers.
Alexa writes for various student publications including Huntington News, Her Campus, Woof Magazine, Artistry Magazine, The Scope Boston and Avenue Magazine.
Amanda has always loved the entertainment industry. She began working full-time for GrayRock since graduating from Adelphi University in 2021 as a communications major. She first interned as a college student and attended some events to get a feel for the business. She runs our social media platform as well as planning and assisting events.